Social Media by the Numbers
The statistics are staggering. What is even more amazing is their rate of growth. The fact is, Social Media is a phenomenon that businesses can’t afford to neglect. Its importance in brand and customer management is only going to expand in magnitude. 3CSI has the tools and knowledge to help your company make the most of this digital domain.
To get an idea of the impact you can have by integrating social media into your CRM strategy, take a look at these eye-opening statistics:
Social Media Facts:
• 96% of Gen Y participate on social networks.
• There are more than 200 million blogs on the internet.
• 34% of bloggers post opinions about products and brands, and 54% post daily.
• 78% of consumers trust peer recommendations, while only 14% trust ads.
• Irrespective of approach, customers are discussing your brand online.
— 80% of discussions take place in 20% of the total sites.
• Companies are approaching these discussions in much different ways.
— Passively, Reactively and Proactively
• Any approach tends to be focused on identifying the “relevant few” discussions
that are most important.
— Less than 1% of the total conversation is relevant and actionable.
Consumer Trends:
• 90% of consumers that have a negative brand experience won’t return as customers.
• On average, each consumer that has a negative brand experience will share it with
an average of 13 other people.
• 95% of customers will return to a brand if their problem is resolved quickly.
• On average, a 1% improvement in customer satisfaction equates to
a 3% improvement in market value.
Facebook Statistics:
• People on Facebook:
— More than 500 million active users
— 50% of Facebook users log on in any given day
— People spend more than 700 billion minutes per month on Facebook
• Activity on Facebook:
— People interact with more than 900 million objects (pages, groups, events
and community pages)
— Average user is connected to 80 community pages, groups and events
— Average user creates 90 pieces of content each month
— More than 30 billion pieces of content (web links, news stories, blog posts, notes,
photo albums, etc.) are shared each month
Twitter Statistics*:
• There are more than 106 million accounts on Twitter.
• The number of Twitter users grows by 300,000 every day.
• Twitter gets more than 3 billion requests each day, generated by more than 180 million users.
• Users send 55 million Tweets per day — that’s 640 per second.
• Twitter’s search engine gets 600 million queries daily.
• 4% of Tweets deal directly with product recommendations/complaints,
representing 2.2 million Tweets daily.
• 30% of users have household incomes greater than $100,000, the largest block
by household income.
*As of April 2010
